Most businesses know that Google reviews are important. They influence search rankings, build trust with new customers and provide social proof that is more credible than any advertising. But getting customers to actually leave a review — finding the business on Google, clicking through, writing something — has always required more effort than most people are willing to invest in the moment.
NFC Google Review stickers change that equation completely.
NFC stands for Near Field Communication — the same technology that powers tap-to-pay on smartphones. An NFC Google Review sticker is a printed sticker (on vinyl, in your brand colours and with your logo) that contains a tiny NFC chip programmed with your business’s specific Google Review link.
When a customer taps their smartphone against the sticker, their phone instantly opens the Google Review submission page for your business. No searching. No typing. One tap, and they are ready to leave a review.
For Android phones, this works natively. For iPhones running iOS 14 or later (which covers the vast majority of iPhones in use today), NFC is also supported.
Review velocity — the rate at which you are getting new reviews — is a significant factor in Google local search ranking. A business with 50 reviews at 4.8 stars that is regularly receiving new reviews will rank higher in local searches (plumber Hills District, dentist Parramatta, cafe Castle Hill) than a business with the same average rating that stopped getting reviews six months ago.
By removing the friction from the review process, NFC stickers consistently increase the number of reviews businesses receive. Customers who had a great experience but were not going to bother searching for the review link will often tap a sticker right then and there when the experience is fresh.
ABC Print Shop supplies custom NFC Google Review stickers for Sydney businesses. We print your business branding on the sticker, programme the chip with your specific Google review link, and deliver a finished product ready to display. They are available in multiple sizes and finish options.
For businesses with multiple locations, we can programme and print individual stickers for each location’s unique Google listing.